July 1, 2021

Fanpictor signs multi-year partnership with Royal Belgian Football Association

Niederuzwil, Switzerland and New York, U.S. – July 1, 2021 Royal Belgian Football Association (RBFA) has announced a multi-year partnership with Fanpictor, a Swiss technology company within the NOEXIS group. Fanpictor will support the association’s digital transformation and provide fan engagement solutions within its recently upgraded mobile app for the UEFA European Football Championship and beyond. This agreement coincides with the launch of a new Fanpictor sponsorship solution for properties, associations, rights holders and sponsors. This scalable end-to-end platform allows teams at all levels of professional sport to build a cutting-edge technology and data operation at an accessible price point.

Partnership with Royal Belgian Football Association


Building on Fanpictor’s successful collaborations with major international properties, associations and sponsors from the sports industry, such as Raiffeisen Bank Switzerland, Coca-Cola and the National Hockey League (NHL), this three-year agreement with the RBFA, one of UEFA’s most sophisticated member associations, is a significant milestone for the company as it continues to expand its global operations.

“With RBFA, Fanpictor wins a forward-thinking customer and strengthens its expansion strategy. We are convinced that the cooperation with RBFA and the jointly developed digital products will have a profitable and pioneering impact on the digital transformation of the sports sponsorship industry” said Sandro Kälin, founder and CEO of NOEXIS AG.

Through the RBFA partnership, Fanpictor expands its roster of prestigious customers in the sports industry. Christopher Cheetham, CEO of Fanpictor Inc., said: “We are delighted to partner with the Royal Belgian Football Association to bring their ‘digital first’ vision to life. Belgian fans are among the world’s most passionate football supporters and we look forward to helping the RBFA deliver new experiences, exciting content, and opportunities for fans to win exclusive prizes during and after EURO 2020. The RBFA shares our drive to innovate, and we are excited to see what we can accomplish together.”

Digital Sports Sponsorship Platform


Fanpictor offers an integrated digital platform for properties, associations, rights holders and sponsors to create unique fan experiences, while generating in-depth behavioral insights. Through this tool Fanpictor’s clients gain access to diverse data sets, enabling them to identify trends, build data-driven decision-making frameworks for marketing activities, and generate new revenue streams and sustainable business models.

About NOEXIS


NOEXIS is a comprehensive provider in the area of digital transformation with extensive experience and expertise along the digital value chain. It helps companies in the international context in the area of digital strategy and business model realization through to the development of technological applications. In addition to project business, NOEXIS has its own digital products as well. By using flexible business models with state-of-the-art technology, NOEXIS is able to develop advantageous solutions for a wide variety of industries. More on the topic of digital transformation can be found at www.noexis.com.

About Fanpictor


Fanpictor is a Swiss technology company within the NOEXIS group that develops innovative digital solutions for properties, associations, rights holders and sponsors. Fanpictor creates captivating digital experiences to build long-term connections between fans, teams and sponsors. Fanpictor’s integrated end-to-end fan engagement and sponsorship platform, gives marketing and creative teams the opportunity to develop unique campaigns and to use commercially validated data to measure the success of their ideas. More information about digital sports sponsorship, fan engagement and business intelligence can be found at www.fanpictor.com.

RBFA App


More information about the RBFA App can be found at https://www.rbfa.be/app.

September 2, 2020

NOEXIS doubled its revenues for the third time in the fourth year and has successfully acquired the technology startup Fanpictor

Niederuzwil, Switzerland and New York, U.S. – September 2, 2020 Digital company NOEXIS doubled its revenues for the third year in a row in the fourth year since the company’s founding in 2016. The company’s success can in part be attributed to the successful acquisition of Fanpictor. This acquisition allowed NOEXIS to expand into the sponsorship digitalization business segment while simultaneously strengthening Switzerland as a center of innovation. As a result, the company is continuing its international growth in various industries.

Fanpictor is a startup that offers patented digital software solutions for fan engagement. It has been successfully integrated in NOEXIS over the past 12 months. Within the NOEXIS Group, Fanpictor is responsible for the “Sponsorship Digitalization, Sports and Entertainment” business segment. Fanpictor’s clients include The Coca-Cola Company, The Nashville Predators and The European Handball Federation.

Fanpictor is specialized in the digitalization of event sponsorship and develops digital solutions for engagement between clubs, organizers, fans and sponsors. The latter are now focusing increasingly on strengthening their presence on fans’ personal digital devices and creating authentic, digital and measurable sponsorship experiences. Its vision of further innovating digital sponsorship will be positively influenced by and accelerated with the acquisition by NOEXIS.

Sandro Kälin, the founder and CEO of NOEXIS, commented: “Fanpictor is one of the most powerful innovators in the still young market of digital sports and cultural sponsorship and it has an impressive list of international clients. Over the coming months, we will focus strategically on the further development of the existing software products and patents for supporting sports clubs, organizers, associations and sponsors in the international context. We are delighted about the continued growth of our company in a wide variety of industries.”

Stephan Schürer, founder and CEO of Fanpictor, notes: “The successful integration of Fanpictor in NOEXIS has created the conditions that will help Fanpictor continue to develop successfully at a rapid pace. As a result, we have achieved all of the goals that we set when we founded Fanpictor and agreed to the sale to NOEXIS. In view of this, I have decided, by mutual agreement and on the best of terms, to leave the company and seek out new challenges.”

Christopher Cheetham, the former Head of Sales and Marketing for Fanpictor in North America, has become CEO for NOEXIS in North America.

About NOEXIS


NOEXIS is a comprehensive provider in the area of digitalization with extensive experience and expertise along the digital value chain. It helps companies in the international context in the area of digital strategy and business model realization through to the development of technological applications. In addition to project business, NOEXIS has its own digital products as well. By using flexible business models with state-of-the-art technology, NOEXIS is able to develop advantageous solutions for a wide variety of industries. More on the topic of digital transformation can be found at www.noexis.com.

About Fanpictor


Fanpictor is a Swiss technology company that develops innovative, digital and location-specific solutions for fan engagement and participation for brands and rights holders. Fanpictor uses captivating digital experiences shaped together with fans to create long-term connections between fans, teams, rights holders and brands. The integrated, vertical software solution developed by Fanpictor gives marketing and creative teams the opportunity to develop unique campaigns for one-time events or series of competitions and concerts, and to use commercially validated data to measure the success of their ideas and the engagement of various demographic segments. More information about fan engagement and marketing analyses can be found at www.fanpictor.com.

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July 1, 2021

Fanpictor signs multi-year partnership with Royal Belgian Football Association

September 2, 2020

NOEXIS doubled its revenues for the third time in the fourth year and has successfully acquired the technology startup Fanpictor